Dynamic Developments

This stage consists of just one component: purchase. By offering discounted rates or by instilling urgency through limited time deals, influencers can help SEMs boost buying. This can inspire possible consumers to buy from the brand. Offering incentives or awards for their goods or services allows SMEs to leverage influencer relationships to drive purchase behavior. Theoretically, the provision of promotions, bundling, and discounts will help consumers have the potential to purchase these products, therefore impacting the outcomes of this study. Consumers will feel more at ease making purchases since it is believed to be more efficient and by lowering prices will help to save costs. Micro influencers cooperate to agree on models, packaging, and determination of prices and content to be produced; administration is not as crucial. One guiding principle that influencers have to master is scope of work. Therefore, influencers have to be aware of the elements of conceptualizing content and...

By means of the previously mentioned research objectives—that of ascertaining the influence of influencers on purchasing interest in East Java cuisine—we hope to This is crucial so that consumers' purchasing intents are understood to be based on their impressions of the dependability or efficacy of influencer campaigns shown on social media. This study focuses especially on East Java's propensity to purchase culinary products based on videos influencers posted on Facebook, Instagram, and Tiktok. The gathered data in this work is analyzed and observed using a quantitative design. The study took place in East Java, particularly in the Regency area with much of culinary tourists. The choice of the province of East Java was based on the many gastronomic variations and significant population; hence, the probability of respondent selection is higher and many respondents spend their time on social media and observing influencers present promotions of different culinary pleasures in ...

Since the survey concerns online purchasing internationally, many people can be potential respondents, and thanks to digital means, anything from social media to regular email can be used to distribute the web link. The difficulty lies within the issue to make people answer the whole survey, which often is perceived as long. In total, there were 730 completed survey  responses. All those participating in the data collection took notes on the responses to their messages. This suggested that a total of 1198 said they would take the survey. With 730 completed survey questionnaires, the response rateThe Internet opens up possibilities for the cross-border transfer of goods and services, and many companies work to seize such  opportunities in order to increase sales and, in the process, become international (Safari et al., 2013). It also opens the possibility to collect cross-border data. The international dimension is considered in this study, as the respondents constitute consume...

Although many others as well as these businesses have undoubtedly revolutionized whole sectors and changed our perceptions of marketing, their perfect timing shouldn't be confused with luck. As everyone else, they have had to overcome the same difficulties and hardships; they have asked the very same questions that lead to where you are right now. With this in mind, my aim over the next eight chapters is to deconstruct what makes influencer marketing really work, take you behind the scenes, and show you the exact methodology, structure, and strategies that have proven to be effective across thousands of collaborations between creators and brands—from start-ups with a handful of employees to the largest brands in the world. Ten thousand thousand hours of training For my part, I have always appreciated guidance from people who live what they teach. In that sense, it's interesting that all the strategies you learn and all you study depend on personal experience. Over 10,000 influ...

This research was conducted to explain and understand how packaging practices brand voice to develop SMEs and local brands to attract consumer interest. The method in this study uses a qualitative descriptive approach, namely a focused method, involving interpretation and a natural approach to the subject matter. The social settings in the research conducted are  micro influencers who contribute to the development of local brands and SMEs and have carried out brand voice in promotional media. Determination of informants using purposive sampling technique. The theory applied in this study is the Advertising Management Strategy Theory which is reviewed by 2 models (AIDA Model and Securities Hierarchy Model) and  supported by Brand Voice Theory which acts as a bridge in this research process. The results of this study are that the development of small businesses in product promotion involves many strategies, one of which is the use of micro influencers. These people have follower...

have to comprise written words; instead it can take form of a series of visual prompts related to a subject. When preparing an interview guide there are some basic elements to think about. One thing is creating a certain amount of order on the topic areas, so that the questions about them flow well, but being prepared for changing the order during the actual interview. The interview questions or topics should be formulated in a way that will help the  researcher answer the research questions. The language should be comprehensible and relevant to the person being interviewed, and the researcher should not ask leading questions. The researcher should also ensure asking general information about the interviewee like their positioning in the company and background information about the  company. It is important that the questioning allows interviewers to glean the ways in which research participants view their social world and that there is flexibility in the conduct of the interv...

users of influencer services on social media get good benefits. Influencers helped SMEs in communicating their products to customers (Ardyan et al., 2022). This can include creating distinct tonality, messaging styles, and visual identities. Using social media to reach new audiences, SMEs can leverage social media platforms to connect with micro influencers who  have highly engaged audiences. By partnering with micro influencers, SMEs can increase brand awareness and reach new audiences that may not have known their brand before. Engaging content creation, so that SMEs can work with micro influencers to create engaging and relevant content that resonates with their target audience. This can include social media  posts, blog posts, and videos featuring SMEs' products or services. Building credibility By working with micro influencers who have built trust with their audience, SMEs can build credibility and trust with potential customers. Consistency, Personality, Tone, Emotion a...

Using self-taught and instructor-led approaches of delivering the MT, we only investigated frequency of mindfulness practice since we do not have enough evidence to consider other implementation variables as potentially amplifying indirect effects in MT. The second aim was to explore possible mechanisms of change, specifically whether foundational skills such mindfulness and self-compassion mediate improvements in wellbeing and mental health in  secondary teachers, and whether frequency of mindfulness practice might produce indirect effects on outcomes. We understand that a third arm without intervention—which would enable us to determine the normal path of development over time—would have reinforced the used research design. Using past studies which have compared teacher MT to no intervention control groups (Beshai et al., 2016; Lever Taylor et al., 2014; Roeser et al., 2013), our study  helps us to answer important questions about the expectation, credibility, engagement, ef...

hird, we contribute to a growing body of empirical findings on the effects of digital technologies on mental well-being. We study an increasingly popular digital technology that has positive effects, in contrast with recent work examines the harmful effects of technologies on well-being (Twenge, 2020; Twenge et al., 2020; Allcott et al., 2020, 2021; Braghieri et al., 2021). We also conduct the largest-to-date RCT evaluating the mental wellness effects of  mindfulness meditation training delivered digitally, contributing significantly to a booming impact evaluation literature reviewed most recently by the meta-analysis of Sommers-Spijkerman et al. (2021). Relative to this literature, we also successfully design our online RCT to minimize attrition, a key limitation in many existing experiments, and we collect  measures of productivity and decision-making in addition to mental well-being. Finally, our sample is not selected based on initial symptoms of anxiety or depression nor ...