Top Platforms for Small Business Influencer Marketing

Since the survey concerns online purchasing internationally, many people can be potential respondents, and thanks to digital means, anything from social media to regular email can be used to distribute the web link. The difficulty lies within the issue to make people answer the whole survey, which often is perceived as long. In total, there were 730 completed survey 

responses. All those participating in the data collection took notes on the responses to their messages. This suggested that a total of 1198 said they would take the survey. With 730 completed survey questionnaires, the response rateThe Internet opens up possibilities for the cross-border transfer of goods and services, and many companies work to seize such 

opportunities in order to increase sales and, in the process, become international (Safari et al., 2013). It also opens the possibility to collect cross-border data. The international dimension is considered in this study, as the respondents constitute consumers from 55 countries. Although internationalization is not problematized in this research, it is acknowledged that purchasing online is increasing in many countries and, to some extent, is 

international Similar data has been 

used to analyze differences between countries (see Anastasiadou et al., 2018), which is a potential avenue for analysis if the objective is to detect differences between countries. To obtain this international dataset and avoid a very homogenous one, 30 students enrolled in an international masters’ program worked to collect data. They approached as many people 

(friends, family, fellow students, and other acquaintances), asking them to take the survey. The potential respondents were also asked to pass on the survey link to others in order to increase the number of respondents from each country where participants were found. This method of data collection can be referred to as convenience by snowball sampling and is a 

appropriate when an international dataset of consumers online is to be obtained. From the view of reliability, i.e., how well the result can be applied to generalize onto a population, there are limits. The result of the analysis of this data set can be applied to understand and explain how consumers with access to the Internet and knowledge in English behave. It is, however, 

to perform many studies over the year

with different respondents to improve the work and really establish the results as reliable (which is the case for all studies). During the collection, the dataset was monitored to ensure various groups were represented. For example, if after two days, the data showed a sample of 90% men, efforts are made to reach more women. Even if the method results in a 

sample, the recruiting of more respondents must aim to contribute to the spread of demographic variables. The researchers must, therefore, try and find people from different countries and groups (such as gender). Since the survey concerns online purchasing internationally, many people can be potential respondents, and thanks to digital means, 

anything from social media to regular email can be used to distribute the web link. The difficulty lies within the issue to make people answer the whole survey, which often is perceived as long. In total, there were 730 completed survey responses. All those participating in the data collection tosector is mostly untapped and necessitates a modification to agency practises for successful adoption. Interviews were conducted with 19 US 

advertising agency professionals

An article states that a type of marketing communication known as influencer marketing targets consumers by using influencers. This study's objective is to describe the theoretical foundations for how influencer marketing impacts consumers' daily lives. Influencer marketing significantly affects Slovakconsumer habits, especially for those under 35, according to a 

questionnaire survey of 410 Slovak consumers aged 15 and older. Its effective deployment within businesses is proposed. (Nadanyiova et. al., 2020). Another article presents a conceptual framework for entrepreneurial marketing, specifies its components, and contends that in SMEs, marketing is connected to other business practices and activities. It makes the 

case that understanding marketing in SMEs requires an understanding of its context, particularly with regard to consumer involvement, innovation, and entrepreneurial marketing techniques. (Jones & Rowley, 2011). Research looked into whether an influencer's source traits—homophily, authenticity, expertise, and physical beauty—could serve as relational 

Conclusion

resources for building follower trust. The results demonstrated that the effects of homophily, authenticity, and knowledge on loyalty and marketing outcomes were modulated by trust. Interpersonal trust was not significantly influenced by physical appearance. Linkages between loyalty, trust, and authenticity were found to have strong relationships. The findings give us a greater awareness of persuasion mechanisms and their implications for influencer marketing. 

Another piece of research looked at how adolescents' understanding and use of persuasion varied by age (early versus middle adolescence) and the information provided in sponsor disclosures in online influencer videos. The findings indicated that whereas middle adolescents merely displayed more unfavourable brand and influencer views, early adolescents just needed comprehensive material to activate their knowledge of persuasion. 

disclosure has no effect on any adolescent's purchase intention. (Reijmersdal & Dam, 2020)authenticity, and give advertising options that are available at low or no cost to the company, it will be an excellent tool for small firms that want to increase their consumer base and enhance their reach. If they take the time to carefully pick important individuals and collaborate with them, small businesses have the potential to harness the power of influencer

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