The Impact of Local Regulations on Business Approval in the USA
Being in different places can be helpful; you might not have to spend time traveling or going to and from meetings, and it might be easier to record or take notes. Because—if you can and people let you, record your chats and share them with the team. Listen and talk about it. (We like JustCast and Skype eCamm Call Recorder for Skype.) It only takes minutes to publish your podcast with Dropbox.The word "solution" kind of gets into the word "understand." They might get value from your product, but it might be hard to understand or the product needs to be changed in a way that people don't get. Maybe part of the problem is that you're not giving enough value or not being clear in your communication.
Most of the time, watching people use your product is better than hearing them talk about their problem
Since there aren't many users, it might be hard for a professional underwater camera app to do well here. It's hard to see how they connect, and you don't have enough data. And during answer, it might be better for you to be away from your users so they don't feel like they're in the lab and act naturally. We ask them to show us their screen through screensharing, look at usage data, and as of late, use UserTesting Usability Testing Made Easy to do regular user tests. You can see how people fail and dislike your product and what they were trying to do. When people use your product in front of you, ask them to describe their goals and what they are thinking the whole time.Part last: getting noticed. This is something that many new businesses spend way too much time on at the start. Getting attention and new people is pointless until you can keep them and turn them into customers. Flow in is like water, and your job is to catch as much of it as you can. You shouldn't have to wait too long to get hundreds of liters thrown at you if you have a sieve that you think is a bucket. At first, we wanted 10 to 20 new people every week to see what would happen. Then we could email, call, or tweet each of them and figure out what their problem was, how our answer fit it, and what we forgot to say. We got people to use our service by adding it to startup lists, writing helpful answers on Quora (which is also a great way to find real problems), and reaching out on LinkedIn.
If your target audience is connected or the product has network values (like chat), then your good product might go viral
But maybe not so much if your product is connected to a taboo or not something you talk about (ever talk a lot to your friends about your hemorrhoids?) or something that is only used in your business (how to get people to use your CRM more?). Then you might need to go to trade shows or talk to media in that market. It's much better to be there in person.The world seems to be getting flatter all the time, but some things need to start out smaller. People might already have a global answer to your problem that they love and hate. You need to find your place in that market to begin. Then you might need to be present in the area. You might also need to see people in order to solve the problem (for example, how to help pole vaulters do better) or even see their responses right away (for example, how to make very sour drinks). But if your business is 100% digital, like most startups, you can probably run it from anywhere. You just need to change the way you sleep and realize that you need to spend a lot more time with your customers and users than you think.The first problem you have is that you want to trick your users from the start. That is never a good idea.
The big problem, though, is that you'll be thousands of miles away from your clients
You're not really friends with these people. You can't go to their house to see them. You can't go see them at work. You can't bring four of them to work every afternoon to test with users. You can't ask your neighbor to tell you how your offering could work for him. You can't test with real people in a coffee shop.Building a product isn't what a startup is for. It's to find out what product is really needed, or to look into a product space. In short, your question is: can I travel around America from Spain? And in a way, the answer is yes: we're exploring Mars from California, so it's possible. But it will be a lot harder than just going to explore in person.
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